22 Apr, 2013Tweet
Many potential employees are claiming to be social media mavens, but very few actually have the necessary skills and experience to run successful social media campaigns. Set your skills apart from the rest with a clean, powerful social media resume that demonstrates your knowledge of the field.
Most employers are now conducting everything from simple Google searches to more detailed social media background checks, and you need your own social media channels to be neat and clean. Your Facebook, Twitter, and LinkedIn profiles don't need to be entirely public, but you should have some carefully curated public presence. Work with your social media privacy settings to hide or delete controversial topics, strong language, or combative, sexual, or overly personal sentiments. You want your social media profiles to still speak with your unique voice, but also to emphasize your professionalism, knowledge, and valuable experience.
The only thing worse than a negative social media presence is none at all. Social media managers should be using the Internet to their advantage at all times. Your own web domain and attached blog can give you the opportunity for you to sound off about industry concerns, new studies, and the latest trends, all while cross-linking with your social media accounts.
Guest post at other blogs and websites whenever possible to build your own credibility. Use social media channels to carry on conversations to demonstrate how connected you are to online communities.
After laying the foundation by curating and building your own social media presence, you are ready to set your skills down in black and white. A social media resume should be no longer than one page in length, and should include your experience, education, areas of expertise, and specific tools you've mastered. Adding a 2-3 sentence personal statement can demonstrate your writing style while offering a deeper insight into your work philosophy.
All resume bullet points should begin with action-oriented verbs, such as "developed," "built," or "crafted." Social media is also all the numbers: don't be shy with trackable outcomes, awards, and growth rates under your tenure. If you've published articles, spoken at conferences, or presented as part of a panel, include those accomplishments in a separate section. Your practical work experience, skills, and accomplishments should come first; list your education last unless it is particularly distinguished.
By Xavier Colomain, Resume Consultant and Blog Contributor. Sharing expertise and providing Career Coaching since 1997. Owner of ResumeBlog.org